Experiential Art Spa (working title)
EAS is a venue concept modeled on a scandinavian sauna/bathhouse and garden. It combines the social and wellness benefits of these traditional therapies and combines it with experiential design using light, sound and technology
What do you mean by experiential design?
“Experiential design is the most effective way to intrigue audiences, because people flock to new experiences in unexpected places.”
Is becoming extremely common as a way of interacting with products and services
Using design techniques for sensory media to engage people or tell stories
HG centers around a garden style environment, and will include the following constellation of traditional sauna style experiences. A sauna, a steam room, a hot pool and a cold plunge. The garden style environment is a multi functional event and social space.
The experiential aspect of the
Technology will be embedded in the aesthetic and not an aesthetic in and of itself
HG posits that the popularity of experience design is a response to the conditions of modern society have dislodged ourselves from our physical and social environments. EAS asks the question, can technology be used both to enhance physical presence and care of the self?
Instead of virtual realities we can imagine and alter existing realities. The sauna as a familiar ritual provides a unique environment to explore interactive, immersive and performance art.
Existing sauna models demonstrate demand for this type of service, however the market is only served by well designed spaces at a very high price point, or poorly designed spaces (gyms etc), or non social spaces (day spas).
Who are you?
Michael Glen (principal)
Michael Glen is a designer based in New York. He has the unique experience of creating successful experiential design projects and hospitality businesses. As designer, he has worked for major brands, feature films and television shows as well as exhibiting experiential work internationally. He was also a founding partner of Clementine Bakery in Brooklyn New York, which has been in operation for 5 years generating more than $1.5 mil in revenue annually with 12 employees.
Current locations under consideration